A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Episodes
Friday Apr 09, 2021
Friday Apr 09, 2021
Let’s welcome James Chadwick to the podcast in this episode. James is the co-founder of Pencil, a machine-generated creative platform that generates fast and affordable ads. We’re going to hear James discuss his past work experience at Facebook, overlooked aspects of artificial intelligence, the secrets to more effective advertising on Facebook, and why creative work is the next frontier.
On this episode:
- [0:51] A little bit about James’ background and how he got into digital advertising.
- [2:28] When James joined Facebook and a look at the roles he had working there.
- [4:18] Developments in mobile advertising.
- [5:01] How James feels having worked with Facebook for several years.
- [7:46] The organizational culture James experienced at Facebook.
- [10:00] How will iOS 14 impact Facebook advertising?
- [13:42] What James suspects about Apple’s future as a tech platform.
- [15:39] Explaining discrepancies between ad agencies and Facebook.
- [18:06] Why James feels that creative work is the next frontier.
- [18:48] The type of businesses that will most benefit from using a service like Pencil.
- [22:08] Overlooked aspects of artificial intelligence.
- [24:55] The use-it-or-lose-it dynamic in budgets for advertising.
- [25:50] The “lakes and rivers” analogy as a strategy for advertising.
- [28:10] How does Facebook choose CPMs for certain campaigns?
- [31:33] The three components to Facebook’s advertising algorithm.
- [34:04] What are sone strategies for unlocking new audiences?
- [35:16] The mindset with which you should approach Facebook advertising.
- [36:26] What Pencil is great for and how to get a hold of James.
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