“Built to Scale” eCommerce Show

Shark Tank, Kickstarter & Building a Leading eCom Brand with Max Kislevitz

January 30, 2021

Kislevitz, Co-Founder of Bala, is our guest in this episode. Bala is known for their minimalist weight bands and for creating functional fitness accessories with a strong focus on design. Bala has made millions of dollars without any paid advertising, and they also successfully secured funding on Shark Tank. Today, we’ll be discussing product development, the importance of branding and brand image, along with branding strategy.

On this episode:

  • [0:31] Max introduces himself and how he got into eCommerce.
  • [1:24] Where did the idea for Bala come from?
  • [3:17] How long it took Max to get from idea to execution.
  • [4:25] Why they utilized Kickstarter for the initial production run.
  • [5:42] What they didn’t know about Kickstarter when they started.
  • [7:10] Their experience with production and prototypes. 
  • [8:40] How can expectations best be managed post-crowdfunding?
  • [9:47] A description of the Bala brand from Max.
  • [11:46] How they came up with the brand vision and mission.
  • [13:40] What differentiates Bala from competitive brands?
  • [15:03] The relation between consistent brand messaging and Bala’s success. 
  • [19:07] Max’s thoughts on his Shark Tank experience looking back years later.
  • [19:58] How his Shark Tank investors have contributed to the business. 
  • [21:47] The influence of product insight on their public relations strategy and press.
  • [23:32] Max’s tips for managing the ups and downs of business. 
  • [24:43] Why perfect is the enemy of good.
  • [25:06] Where to learn more about Bala as well as where you can connect with Max.


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