“Built to Scale” eCommerce Show

Competing in Oversaturated Markets, Raising Funds, Acquisitions & Innovations with Trevor Crotts, President of Buddy Brands

February 12, 2021

Let’s welcome Trevor Crotts, an eCommerce entrepreneur and President of Buddy Brands. Buddy Brands is known for disrupting the pet industry with award winning products. During this episode, you will learn more about dominating oversaturated niches, how to increase your conversions, and the new, emerging technologies in the eCommerce space that are about to revolutionize shopping.

On this episode:

  • [1:15] The inspiration for Buddy Brands and how the business started.
  • [3:00] How this went from an idea to a business.
  • [5:28] Trevor’s experience with developers and why he moved to Shopify.
  • [7:02] How the company grew from just a dog bed business to what it is now.
  • [8:28] Why should small companies also explore acquisitions? 
  • [9:32] Why Trevor recommends using your own funds and not raising capital right away. 
  • [12:07] New features and technology that Trevor is excited about. 
  • [13:58] What you absolutely need to invest in to increase your conversion rates.
  • [15:02] The importance of authenticity and trust in your eCommerce business. 
  • [17:27] How new technology is going to impact the eCommerce user experience. 
  • [19:18] Trevor’s tips on standing out in an oversaturated market. 
  • [21:37] Why should you be relational with your customers not transactional?
  • [23:23] The one thing that Trevor says has never changed in sales.
  • [24:14] The adjustments that Trevor has made in branding over time. 
  • [26:52] Why innovation is a core value at Buddy Brands. 
  • [28:40] How they come up with ideas for new products.
  • [29:43] How Trevor manages the ups and downs of entrepreneurship. 
  • [31:30] Where to get in touch with Trevor.


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