“Built to Scale” eCommerce Show

The 3X Rule : How to Price Your Product for Paid Acquisition

February 24, 2021

In this episode we’re getting into the 3X rule, and how to price your product for paid acquisition. We often get a lot of questions about pricing, so we want to give you some guidance on how to do this the right way. Some of our most successful clients have prices over 3X, and many have 85-90% profit margin. We’re going to be sharing some tips on pricing your products appropriately.

On this episode:

  • The expected ROAS (return on ad spend) depending on product price.
  • What advertising will cost versus your return.
  • Deductions you will need to keep in mind when deciding on pricing. 
  • What profit margin do the most successful clients have?
  • Understanding the difference between selling on Amazon versus elsewhere.
  • The biggest challenges of selling on Amazon.
  • How reviews can work to your advantage.
  • Why it’s important to understand your competitors.
  • Using quizzes, videos, A/B testing, and other tools.
  • The challenges clients have moving from selling on Amazon to Facebook. 
  • Other common obstacles customers face selling outside of Amazon.
  • Why you should consider lowering product cost.
  • What challenges does pricing at 2X present?
  • What to do with your resources if your profit margin is lower.


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