“Built to Scale” eCommerce Show

Why You Need PR Strategy for Your eCom Biz & How to 10x Its Impact With Paid Ads

February 8, 2021

This time, we’re discussing a controversial topic: whether or not you need PR (public relations). We’ve seen with our clients first-hand just how important having a PR team and strategy can be. Every business does, in fact need PR. If you are wondering about the benefits of PR and how your business could be impacted with or without it, this and more will be uncovered during this episode. 

On this episode:

  • At what point in your business you should implement PR. 
  • Understanding how PR alters ROIs (return on investments). 
  • The core benefits of PR and how this supports your business. 
  • Why are brands that have more PR better established? 
  • How can a PR strategy give you a competitive edge?
  • How public relations impacts ROAS (return on advertising spend).
  • The way in which PR can also protect your brand.
  • An example of how the lack of PR impacted a client.
  • Why you are falling behind if you are not investing in PR. 
  • What about utilizing influencer marketing and leveraging celebrities for PR?
  • The first ways in which you should utilize PR, and the following steps.
  • How you should be using Facebook ads.
  • The importance of building up a social profile.
  • The role PR plays in building trust between your brand and potential customers.
  • Utilizing Instagram influencer stories as a part of your PR strategy.
  • How this kind of PR strategy influences ROI.


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