A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Monday Feb 08, 2021
Monday Feb 08, 2021
This time, we’re discussing a controversial topic: whether or not you need PR (public relations). We’ve seen with our clients first-hand just how important having a PR team and strategy can be. Every business does, in fact need PR. If you are wondering about the benefits of PR and how your business could be impacted with or without it, this and more will be uncovered during this episode.
On this episode:
- At what point in your business you should implement PR.
- Understanding how PR alters ROIs (return on investments).
- The core benefits of PR and how this supports your business.
- Why are brands that have more PR better established?
- How can a PR strategy give you a competitive edge?
- How public relations impacts ROAS (return on advertising spend).
- The way in which PR can also protect your brand.
- An example of how the lack of PR impacted a client.
- Why you are falling behind if you are not investing in PR.
- What about utilizing influencer marketing and leveraging celebrities for PR?
- The first ways in which you should utilize PR, and the following steps.
- How you should be using Facebook ads.
- The importance of building up a social profile.
- The role PR plays in building trust between your brand and potential customers.
- Utilizing Instagram influencer stories as a part of your PR strategy.
- How this kind of PR strategy influences ROI.
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