AdKings 2020 Review: Our Wins, Failures & Lessons From Growing 7-Figure eCom Agency With Darius & Justin
On this episode of the Built to Scale eCommerce Show, both Darius and Justin are here to chat together. Even though they talk every day, it’s rare for them to join one another on the podcast. They are taking this opportunity to reflect on the last year and discuss performance findings, business breakthroughs, and the highs and lows of the year.
On this episode:
- [1:15] The growth their business experienced this past year.
- [2:14] Why many eCommerce businesses struggled with growth last year.
- [4:25] Why fulfillment is always discussed in initial meetings with their clients.
- [6:50] The value of team culture and how they maintain a positive team culture.
- [12:34] The varying types of ad managers and their strengths.
- [14:45] How standard operating procedures (SOPs) support performance.
- [16:15] Implementing planning systems and other highlights from last year.
- [21:26] The challenges that they had in 2020 and what they learned.
- [24:42] What is being done differently in 2021?
- [28:07] The secret to the success of their performance team.
- [30:37] What happened when Darius and Justin started wearing too many hats at once.
- [31:30] What they are putting more effort into this year and why.
- [33:21] The qualities they now look for in their new hires.
- [33:58] What are some issues that can come up when clients monitor their ads?
- [37:55] Why they want to focus on operations and self-sustainable business practices.
- [39:39] Creating a next-level team experience by treating the team like clients.
- [41:35] Why they implemented an ongoing recruitment process.
- [45:02] Reflecting on last year and how they plan to make changes going forward.
- [46:33] The theme of 2020 and how they are using past struggles to their advantage.
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