“Built to Scale” eCommerce Show

3 Most Important Metrics That Every eCommerce Owner Should Care About

January 29, 2021

On today’s episode of the Built to Scale eCommerce Show, we’re covering the 3 most important metrics that every eCommerce store owner should monitor. While there are many different metrics that should be evaluated within your eCommerce business, knowing the 3 most important metrics can help ensure that your business is successful for years and years to come.     

On this episode:

  • Important Metric 1: Profit Margin.
  • Transitioning from Amazon to Shopify and how this impacts profit margins. 
  • The typical profit margin on Amazon.
  • What profit margin should you aim for in your own eCommerce store?
  • Comparing your profit margin to the cost of gods sold. 
  • Fulfillment, other variable costs, and why they are subject to variation.
  • Why profit margin should be the first metric to examine.
  • Important Metric 2: Average Order Value.
  • What can cause high profit margins yet low average order values?
  • The issue with a lower average order value.
  • How can you generate a higher profit overall on Amazon by monitoring average order value?
  • A good target for average order value.
  • Bundling options and utilizing email campaigns to help with average order value.
  • Important Metric 3: Shop ROAS (Return On Advertising Spend).
  • Why you should use applications to track ROAS and monitor end profitability daily and weekly


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