“Built to Scale” eCommerce Show

How Martyn Cook Builds 7 Figure eCom Businesses: Creating a Board of Advisors & Benefits of Having Charitable Cause

April 30, 2021

Martyn Cook is a serial entrepreneur responsible for multiple seven-figure eCommerce brands and owner of a well-known, high-level digital entrepreneur mastermind.

He also hosts the Smarter Destiny podcast. Today, we’re talking about Martyn’s experience as an entrepreneur, how his values have changed as an entrepreneur over time, and also how to successfully create a board of advisors within your business. He also tells us about the newest brand he’s working on, Noobru.

On this episode:

  • [1:47] Martyn’s background and what led to the work he does now.
  • [5:05] What influenced Martyn to start his newest business, Noobru.
  • [10:59] The kind of business he was looking to build at the time.
  • [13:59] Why and how Martyn eventually landed on the concept of Noobru.
  • [21:49] The best format for supplements (tablets, capsules, liquid).
  • [23:04] About Martyn’s podcast, Smarter Destiny, and media publication.
  • [24:32] Why Martyn believes that charity is an important part of a business model.
  • [26:42] What it means to make the charity component quantifiable.
  • [29:50] Why Noobru products come with a cost.
  • [32:01] How can having a charitable component boost your business?
  • [36:08] Why the effects of making money are diminishing.
  • [37:26] Tips on successfully creating a board of advisors.
  • [41:20] How this board of advisors has lent itself to building brand legitimacy.
  • [42:18] How to decide what amount of compensation should be given to the advisors.
  • [44:15] Where to find Martyn’s free book “1% Secret.”
  • [45:26] Where to find Martyn to connect with him.


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