In this episode of the Built to Scale eCommerce Show, we’re covering the 7-Step marketing strategy you can use to generate a higher revenue for your business. Most eCommerce businesses could be getting up to $30-$50 million each year if they just solved two things.
This episode is about one of those crucial aspects, which is having the right marketing strategy and mindset. It took us a few years to figure out what that path to $50 million each year looks like, but now we can confidently say that even smaller businesses can get there.
On this episode:
- What role trial and error plays in figuring out how to generate this revenue.
- Limiting beliefs in marketing that big tier businesses don’t have.
- The tools used to educate clients on these steps.
- Why it’s important that this growth happens in steps, and not all at once.
- Why your marketing channels need to be synchronized.
- When it’s okay to go down in return on ad spend (ROAS).
- How market research is underrated and undervalued.
- The most impactful marketing channel right now.
- Why you should not diversify too early.
- The benefit of using A/B testing and quantifiable data.
- What happens when you scale even further with Facebook ads?
- The influence of strong branding and community on customer retention.
- The benefit of having optimized marketing funnels.
- One important key to extracting the most revenue out of a customer.
- What can happen if you implement influencer marketing correctly?
- The approach that all marketing channels must have a common goal.
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