A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Monday May 10, 2021
Monday May 10, 2021
Let’s welcome my business partner Justin. We’re covering a whole bunch of interesting topics with him today, including iOS 14, how it’s affecting our clients, and what’s going on with Facebook's rising CPMs. We’ll also hear about why we’re seeing some clients get stuck between $100K-$300K, and the differentiators between those businesses and the ones that grow further.
On this episode:
- [2:31] CPM rises in the market, specifically with Facebook.
- [3:55] Why should you invest in conversion rate optimization?
- [4:56] What is just as important to monitor as CPMs.
- [6:25] Why you need to focus on the aspects you can control.
- [8:05] LTV-focused marketing and how we’re using that with our clients now.
- [9:10] How clients are being impacted by the recent iOS roll out.
- [11:56] What you need to be utilizing year-round to boost sales.
- [15:51] Why some clients get stuck below $300K and how they can overcome this.
- [18:13] The biggest hurdle these “stuck” clients have in front of them and why.
- [20:15] Why it’s important for businesses to innovate in their products and marketing.
- [22:10] What happens when businesses fail to focus on product development?
- [28:06] The interesting marketing tactic we want to try with our clients.
- [30:05] Why you need to track repeat purchases and look for benchmarks.
- [33:10] The benefit to us of interacting with different business owners at different levels.
- [33:43] One thing that the most successful businesses are doing right now.
- [36:32] The kind of testing we’re currently doing with our clients.
- [37:14] What kind of inputs you need to consider.
- [37:44] What we’re always trying to improve on as an agency.
- [42:58] The book we’re writing and what it will help people with.
- [43:50] When we will be onboarding clients again.
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➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
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www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
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