“Built to Scale” eCommerce Show

AdKings May Special: Impact of iOS14 Update, Facebook’s Revenue Up 48% in 2021 & How to Scale Your eCom Business Beyond $100K-$300K/m

May 10, 2021

Let’s welcome my business partner Justin. We’re covering a whole bunch of interesting topics with him today, including iOS 14, how it’s affecting our clients, and what’s going on with Facebook's rising CPMs. We’ll also hear about why we’re seeing some clients get stuck between $100K-$300K, and the differentiators between those businesses and the ones that grow further.

On this episode:

  • [2:31] CPM rises in the market, specifically with Facebook.
  • [3:55] Why should you invest in conversion rate optimization?
  • [4:56] What is just as important to monitor as CPMs.
  • [6:25] Why you need to focus on the aspects you can control.
  • [8:05] LTV-focused marketing and how we’re using that with our clients now.
  • [9:10] How clients are being impacted by the recent iOS roll out.
  • [11:56] What you need to be utilizing year-round to boost sales.
  • [15:51] Why some clients get stuck below $300K and how they can overcome this.
  • [18:13] The biggest hurdle these “stuck” clients have in front of them and why.
  • [20:15] Why it’s important for businesses to innovate in their products and marketing.
  • [22:10] What happens when businesses fail to focus on product development?
  • [28:06] The interesting marketing tactic we want to try with our clients.
  • [30:05] Why you need to track repeat purchases and look for benchmarks.
  • [33:10] The benefit to us of interacting with different business owners at different levels.
  • [33:43] One thing that the most successful businesses are doing right now.
  • [36:32] The kind of testing we’re currently doing with our clients.
  • [37:14] What kind of inputs you need to consider.
  • [37:44] What we’re always trying to improve on as an agency.
  • [42:58] The book we’re writing and what it will help people with.
  • [43:50] When we will be onboarding clients again.

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