A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Monday May 31, 2021
Monday May 31, 2021
What are the differences between branding ads and performance-focused social media ads? We’ll analyze this based on recent personal experiences and revelations, but it also does tie into the work we’ve done with our clients. Listen to learn more about which ad tends to be more effective and why.
On this episode:
- What it was like watching a TV ad when you haven’t seen one in a long time.
- What are branding ads missing compared to social media ads?
- One of the biggest pitfalls eCommerce business owners fall into.
- Why branding ad strategy doesn’t always transfer over to social media the same way.
- The goal of performance marketing.
- Why you need to have an emotional hook in your social media ads.
- The types of ads that tend to do better overall.
- How we know performance-based ads are more effective than branding ads.
- How ads tie into the shelf space you get inside a store.
- Why some brands are rethinking their ad strategy.
- Where you may have the advantage over bigger brands and how to use that in your ads.
- When branding ads make the most sense to focus on.
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