“Built to Scale” eCommerce Show

Dealing With The Inevitable: Copycat Businesses, Lawyering Up & Turning Your Brand Into A Community

May 28, 2021

As a growing business, copycats can be a big problem, especially once you start hitting eight figures a year. We’re seeing 2-3 copycats for new businesses every week. It’s kind of crazy to think that a company can come in and steal all of the hard work you put into your marketing right out from under you.

On this episode:

  • What happened when our own business was copied.
  • The importance of having a community in dealing with copycats.
  • The first step in dealing with copycats.
  • Three main things you can do when you notice a copycat of your business.
  • The solutions available to you if the copycat is on Shopify.
  • Reactive actions and preventive actions against copycats.
  • How can you stay a step ahead of your competitors?
  • How to make your business more difficult to duplicate.
  • What can you ramp up to deter copycats?
  • Where copycats make their biggest mistake.
  • How having a brand purpose and mission beats copycats every time.
  • How building trust and being irreplaceable can protect you.

 

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