A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Episodes
Wednesday Mar 17, 2021
Wednesday Mar 17, 2021
We are touching on the controversial topic of advertorials and How they can get you an easy 30-40% boost.
We’ll be talking about what exactly they are and why they are surrounded by controversy.
Also, we’ll be discussing the best way to implement advertorials and what kind of results you can expect by utilizing them as a part of your eCommerce business marketing strategy.
On this episode:
- Why advertorials are seen as controversial in marketing.
- What an advertorial is, and what the data says about them.
- The return on advertising spend (ROAS) you can expect by using advertorials.
- In what type of businesses they have seen this strategy be most effective.
- What kind of products does this strategy work for?
- The average order value you need to make this worthwhile.
- How you can bundle products in conjunction with advertorials.
- The most common types of advertorials.
- Advertorial hooks that work.
- How to use scientific data or articles as advertorials.
- Brands that are currently using this strategy successfully.
- How advertorials help you sell to new audiences.
- How to drive traffic through an advertorial.
- The importance of experimentation and tweaking when implementing them.
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