A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Episodes
Monday Aug 23, 2021
Monday Aug 23, 2021
Chase Dimond is an email marketing wizard. Today, we're covering several topics related to email marketing, including the most significant challenges, best opportunities, and must-have workflows and practices.
On this episode:
- [3:06] Chase's experience with Crohn's disease and how it influenced his interest in marketing.
- [5:32] His educational background and how he ended up in the eCommerce space.
- [7:45] When Chase's entrepreneurial journey started.
- [11:44] Chase's agency experience and the ceilings he's reached along the way.
- [13:13] Why being specific and intentional is key to a successful business.
- [15:44] What a "productized" service is and what the benefits are.
- [16:52] The "holy grail" of marketing.
- [17:26] How email marketing has changed over time and where it's going.
- [19:42] The biggest challenges in email marketing.
- [26:23] The main issues Chase sees in their clients' email marketing.
- [30:04] A breakdown of the repeatable process that their clients go through.
- [32:31] When does it make sense to hire an agency email marketing team?
- [36:34] What an agency can bring to the table that you may not have in-house.
- [40:19] The biggest value-producing practices in email marketing.
- [42:25] What kinds of content should be included in email marketing outside of sales?
- [43:58] The inside scoop on direct mail and SMS marketing.
- [46:55] The non-priority flows can help you build your business once the foundational flows are in place.
- [49:26] The most rewarding parts of Chase's journey with Boundless Labs.
- [50:49] What accelerated Boundless Labs' opportunity to grow.
- [52:05] The foundations that allowed their business to scale quickly.
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