“Built to Scale” eCommerce Show

Generating $75 Million+ With Emails: How To Maximize eCom Sales Using Email Marketing With Chase Dimond

August 23, 2021

Chase Dimond is an email marketing wizard. Today, we're covering several topics related to email marketing, including the most significant challenges, best opportunities, and must-have workflows and practices. 

On this episode:

  • [3:06] Chase's experience with Crohn's disease and how it influenced his interest in marketing.
  • [5:32] His educational background and how he ended up in the eCommerce space.
  • [7:45] When Chase's entrepreneurial journey started.
  • [11:44] Chase's agency experience and the ceilings he's reached along the way.
  • [13:13] Why being specific and intentional is key to a successful business.
  • [15:44] What a "productized" service is and what the benefits are.
  • [16:52] The "holy grail" of marketing.
  • [17:26] How email marketing has changed over time and where it's going.
  • [19:42] The biggest challenges in email marketing.
  • [26:23] The main issues Chase sees in their clients' email marketing.
  • [30:04] A breakdown of the repeatable process that their clients go through.
  • [32:31] When does it make sense to hire an agency email marketing team?
  • [36:34] What an agency can bring to the table that you may not have in-house.
  • [40:19] The biggest value-producing practices in email marketing.
  • [42:25] What kinds of content should be included in email marketing outside of sales?
  • [43:58] The inside scoop on direct mail and SMS marketing.
  • [46:55] The non-priority flows can help you build your business once the foundational flows are in place.
  • [49:26] The most rewarding parts of Chase's journey with Boundless Labs.
  • [50:49] What accelerated Boundless Labs' opportunity to grow.
  • [52:05] The foundations that allowed their business to scale quickly.

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