A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Friday Feb 05, 2021
Friday Feb 05, 2021
John Hagan is our guest in this episode. He is the Director of Performance Marketing at Purelei, which is one of the fastest growing eCommerce brands in Germany. Today’s episode is all about marketing strategy and how this should evolve during business growth. We’ll be covering topics such as influencer marketing, underutilized marketing strategies, and how to maximize the utilization of Facebook ads and email marketing.
On this episode:
- [0:48] How John got into digital marketing and ended up at Purelei.
- [4:47] The importance of branding in combating copycats within your industry.
- [5:46] Innovative strategies that have been implemented at Purelei.
- [7:09] Why is influencer marketing so important to consider?
- [8:06] The benefits John has experienced by reaching out to people he admires.
- [10:08] How the marketing strategy has changed during growth phases at Purelei.
- [14:13] The people you hire and their influence on business growth.
- [15:40] What dark posting is and the selling points.
- [19:35] What qualities John looks for in an influencer.
- [22:13] Why John emphasizes the ecosystem of collaboration.
- [23:12] The results that John has seen and created utilizing the dark posting strategy.
- [26:20] Aggression and bravery and their role in business growth.
- [28:31] Tips on coping with stress in entrepreneurship.
- [29:55] Why it’s important to maintain a calm demeanor as a business owner.
- [31:49] The number-one secret John uses to remain sane in the eCommerce business.
- [32:33] Why you should be able to step back from your business and how having the right team can help you with this.
- [34:15] What slow-motion multitasking is and how you can use it as a tool for inspiration.
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