“Built to Scale” eCommerce Show

Exact Marketing Strategy Behind the Fastest Growing eCom Brand in Germany with John Hagan

February 5, 2021

John Hagan is our guest in this episode. He is the Director of Performance Marketing at Purelei, which is one of the fastest growing eCommerce brands in Germany. Today’s episode is all about marketing strategy and how this should evolve during business growth. We’ll be covering topics such as influencer marketing, underutilized marketing strategies, and how to maximize the utilization of Facebook ads and email marketing.


On this episode:

  • [0:48] How John got into digital marketing and ended up at Purelei. 
  • [4:47] The importance of branding in combating copycats within your industry.
  • [5:46] Innovative strategies that have been implemented at Purelei. 
  • [7:09] Why is influencer marketing so important to consider?
  • [8:06] The benefits John has experienced by reaching out to people he admires.
  • [10:08] How the marketing strategy has changed during growth phases at Purelei. 
  • [14:13] The people you hire and their influence on business growth.
  • [15:40] What dark posting is and the selling points.
  • [19:35] What qualities John looks for in an influencer. 
  • [22:13] Why John emphasizes the ecosystem of collaboration.
  • [23:12] The results that John has seen and created utilizing the dark posting strategy.
  • [26:20] Aggression and bravery and their role in business growth.
  • [28:31] Tips on coping with stress in entrepreneurship.
  • [29:55] Why it’s important to maintain a calm demeanor as a business owner.
  • [31:49] The number-one secret John uses to remain sane in the eCommerce business.
  • [32:33] Why you should be able to step back from your business and how having the right team can help you with this.
  • [34:15] What slow-motion multitasking is and how you can use it as a tool for inspiration.


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