“Built to Scale” eCommerce Show

Exotic Way to Drastically Increase Your eCom Store ROAS & Profits

February 22, 2021

This time on the Built to Scale eCommerce Show, we’ll be sharing one of the best hacks to leverage for your physical product eCommerce business. This is really an exotic way that you can increase your return on advertising spend (ROAS) and average order value with very little cost on the back end. Of course, it’ll have a substantial effect on your profits as well.

On this episode:

  • Why this is an underutilized strategy in the physical product space.
  • Combining physical products that require skill with digital information tools.
  • An example of how this lucrative strategy can be implemented.
  • Under what circumstances should you consider utilizing digital products?
  • Using digital courses as an entry offer.
  • How to integrate your products into the course.
  • How can digital courses influence return on advertising spend?
  • Different types of digital course styles that you can test out.
  • Why you don’t need to create the course right away.
  • How this strategy will help you collect email addresses.
  • How influencers can play a role in promoting your digital product.
  • Linking your digital product with a post-purchase upsell.
  • The biggest benefit of creating a digital course.

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