A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Friday Apr 16, 2021
Friday Apr 16, 2021
Let’s welcome Jordan West, owner of Mindful Marketing and a Host of Secrets to Scaling eCommerce Podcast.
Today we will be diving deep into an eCommerce gated launch strategy Jordan employed to make over $250K in just 24 hours. We’ll also discuss how to make use of consumer psychology, make customers feel special and strategies to increase customer LTV.
On this episode:
- [01:14] A little bit about Jordan’s background & how he got into marketing
- [03:19] Starting a marketing consulting business
- [03:59] Why it’s better to acquire a successful eCom business than to start from scratch
- [06:37] Reality of acquisitions and clarifying misconceptions
- [07:21] How Jordan generated $250K in under 24 hours
- [11:49] How he came up with this strategy
- [13:01] Preparations and measures he took before the launch.
- [17:02] How to build relationships with customers and build a community.
- [20:49] Making use of consumer psychology and how to get people to engage.
- [27:34] Where can you find more about Jordan West
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