“Built to Scale” eCommerce Show

Generating $250k in Just 24 Hours With a Gated Launch Strategy With Jordan West

April 16, 2021

Let’s welcome Jordan West, owner of Mindful Marketing and a Host of Secrets to Scaling eCommerce Podcast.

Today we will be diving deep into an eCommerce gated launch strategy Jordan employed to make over $250K in just 24 hours. We’ll also discuss how to make use of consumer psychology, make customers feel special and strategies to increase customer LTV.

On this episode:

  • [01:14] A little bit about Jordan’s background & how he got into marketing
  • [03:19] Starting a marketing consulting business 
  • [03:59] Why it’s better to acquire a successful eCom business than to start from scratch
  • [06:37] Reality of acquisitions and clarifying misconceptions
  • [07:21] How Jordan generated $250K in under 24 hours
  • [11:49] How he came up with this strategy
  • [13:01] Preparations and measures he took before the launch.
  • [17:02] How to build relationships with customers and build a community.
  • [20:49] Making use of consumer psychology and how to get people to engage.
  • [27:34] Where can you find more about Jordan West

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