Let’s welcome Jordan West, owner of Mindful Marketing and a Host of Secrets to Scaling eCommerce Podcast.
Today we will be diving deep into an eCommerce gated launch strategy Jordan employed to make over $250K in just 24 hours. We’ll also discuss how to make use of consumer psychology, make customers feel special and strategies to increase customer LTV.
On this episode:
- [01:14] A little bit about Jordan’s background & how he got into marketing
- [03:19] Starting a marketing consulting business
- [03:59] Why it’s better to acquire a successful eCom business than to start from scratch
- [06:37] Reality of acquisitions and clarifying misconceptions
- [07:21] How Jordan generated $250K in under 24 hours
- [11:49] How he came up with this strategy
- [13:01] Preparations and measures he took before the launch.
- [17:02] How to build relationships with customers and build a community.
- [20:49] Making use of consumer psychology and how to get people to engage.
- [27:34] Where can you find more about Jordan West
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