A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Monday Mar 29, 2021
Monday Mar 29, 2021
We’re discussing how some rules are meant to be broken. There is a Facebook ad rule that the text should not take up more than 20% of the ad space.
By breaking these rules and thinking outside of the box, you have the opportunity to grow. In this episode, we will share an example of when this worked for one of our clients and the benefits you could see in trying it for yourself.
On this episode:
- What the Facebook ad text rule is.
- The experience of going against this rule with a client.
- How Facebook will flag these ads.
- The impact seen on the cost per click (CPC).
- The side benefit of using this strategy.
- How this illustrates the importance of thinking outside of the box.
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