“Built to Scale” eCommerce Show

How Breaking Facebook Ads Text Rule Can Give You Advantage And Boost Up Your ROAS

March 29, 2021

We’re discussing how some rules are meant to be broken. There is a Facebook ad rule that the text should not take up more than 20% of the ad space.

By breaking these rules and thinking outside of the box, you have the opportunity to grow. In this episode, we will share an example of when this worked for one of our clients and the benefits you could see in trying it for yourself. 

On this episode:

  • What the Facebook ad text rule is.
  • The experience of going against this rule with a  client.
  • How Facebook will flag these ads.
  • The impact seen on the cost per click (CPC). 
  • The side benefit of using this strategy.
  • How this illustrates the importance of thinking outside of the box.


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