A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Episodes
Friday Apr 02, 2021
Friday Apr 02, 2021
Today we’re joined by Leo Tropeano, the Founder of Mugsy Jeans. His company is a Chicago-based men’s denim brand and was recently named the fastest growing private denim company by Inc. Magazine.
Leo will share how he broke into an industry he had almost no experience with and created one of the fastest growing menswear brands in only 4 years. We’ll also be discussing the methods Leo has used to become a customer service experience master.
On this episode:
- [0:59] Leo shares how Mugsy was started and his previous experience in apparel before Mugsy.
- [2:35] What are some of the barriers to entry in the apparel industry?
- [3:37] How Leo solved his minimum order issue by using Kickstarter.
- [4:57] Navigating the learning curve in the denim industry.
- [6:10] Common obstacles when starting any type of business.
- [8:22] Why Leo changed manufacturers in the beginning stages.
- [9:12] How Leo leveraged his email list and tested what works to reach customers.
- [11:16] What he tested that did not work.
- [12:46] Digital advertising strategies that are successful for his business now.
- [14:20] How has Mugsy Jeans evolved based on customer feedback?
- [17:00] Tips for understanding what your customers really want.
- [18:37] The mistakes that Leo has made along the way and learned from.
- [20:55] The Mugsy Jeans strategy for getting tons of 5-star reviews.
- [22:34] How to create a company culture that supports quality customer service.
- [24:18] Recommendations on how to stay sane during your entrepreneurial journey.
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