A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Episodes
Saturday Jan 30, 2021
Saturday Jan 30, 2021
Kislevitz, Co-Founder of Bala, is our guest in this episode. Bala is known for their minimalist weight bands and for creating functional fitness accessories with a strong focus on design. Bala has made millions of dollars without any paid advertising, and they also successfully secured funding on Shark Tank. Today, we’ll be discussing product development, the importance of branding and brand image, along with branding strategy.
On this episode:
- [0:31] Max introduces himself and how he got into eCommerce.
- [1:24] Where did the idea for Bala come from?
- [3:17] How long it took Max to get from idea to execution.
- [4:25] Why they utilized Kickstarter for the initial production run.
- [5:42] What they didn’t know about Kickstarter when they started.
- [7:10] Their experience with production and prototypes.
- [8:40] How can expectations best be managed post-crowdfunding?
- [9:47] A description of the Bala brand from Max.
- [11:46] How they came up with the brand vision and mission.
- [13:40] What differentiates Bala from competitive brands?
- [15:03] The relation between consistent brand messaging and Bala’s success.
- [19:07] Max’s thoughts on his Shark Tank experience looking back years later.
- [19:58] How his Shark Tank investors have contributed to the business.
- [21:47] The influence of product insight on their public relations strategy and press.
- [23:32] Max’s tips for managing the ups and downs of business.
- [24:43] Why perfect is the enemy of good.
- [25:06] Where to learn more about Bala as well as where you can connect with Max.
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