“Built to Scale” eCommerce Show

Learn From Our Failures : Plan But Don’t Overplan & How Simplification is the Key

April 12, 2021

While planning can be helpful, there are some cases in which it can actually be harmful. What is overplanning, and why is it such a bad thing? Under what specific circumstances can this be detrimental? These are the questions we are tackling in today’s episode.

On this episode:

  • An example of when overplanning got in the way at AdKings Agency.
  • Why they felt that their big-picture and detailed approach gave them an edge.
  • Issues and failures with planning and who was most impacted by this.
  • Where this can create problems during pitching.
  • Variables that can change (and therefore cannot be planned or overplanned).
  • How overplanning can be overwhelming.
  • What you should focus on when you are planning.
  • The type of planning that’s been put in practice at the agency now.
  • The benefit of using scrum framework in planning.
  • When you should reflect on your plan and adapt accordingly.
  • Why you need to keep in mind the aspects that you cannot control.
  • The time frame you should be planning within and why.


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