A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Monday Apr 12, 2021
Monday Apr 12, 2021
While planning can be helpful, there are some cases in which it can actually be harmful. What is overplanning, and why is it such a bad thing? Under what specific circumstances can this be detrimental? These are the questions we are tackling in today’s episode.
On this episode:
- An example of when overplanning got in the way at AdKings Agency.
- Why they felt that their big-picture and detailed approach gave them an edge.
- Issues and failures with planning and who was most impacted by this.
- Where this can create problems during pitching.
- Variables that can change (and therefore cannot be planned or overplanned).
- How overplanning can be overwhelming.
- What you should focus on when you are planning.
- The type of planning that’s been put in practice at the agency now.
- The benefit of using scrum framework in planning.
- When you should reflect on your plan and adapt accordingly.
- Why you need to keep in mind the aspects that you cannot control.
- The time frame you should be planning within and why.
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