“Built to Scale” eCommerce Show

PR Nightmares & Power of Youtube : Lessons From Bili Balogun, Founder of Industry Leading Subscription Box

March 26, 2021

Today we’re joined by Bili Balogun. She is the Founder of Tribe Beauty Box and Lashscoop. This beauty industry entrepreneur is also a growth marketer in addition to doing stock trading.

She has managed to construct two successful businesses in the subscription industry. She’s on the podcast today to discuss her experience working within this business model and the challenges and lessons she’s encountered along the way. 

On this episode:

  • [0:17] Bili introduces herself. 
  • [1:48] Bili’s stance on the subscription model.
  • [3:24] The time frames on Bili’s subscriptions and how she decided on these.
  • [4:32] Why you need to consider logistics issues when considering intervals.
  • [5:55] How important are customization features with a subscription model?
  • [7:01] The breakeven periods with subscription-based businesses.
  • [8:19] How Bili’s logistics and fulfillment process has evolved over time. 
  • [10:32] The obstacles she faced in implementing a subscription model. 
  • [13:31] The bad experience Bili had previously working with an ad agency.
  • [15:42] How a difficult public relations issue was handled. 
  • [18:40] What methods did Bili use to create a loyal following in her business?
  • [20:38] Why she focused on referrals initially, and why those later got put on the back burner.
  • [22:11] Unique suggestions for where you can put referral codes. 
  • [24:17] Acquisitions channels that have worked and not worked. 
  • [27:29] Why Bili prefers YouTube influencers for her brands over Instagram influencers.
  • [28:10] The edge that Bili has over others in similar industries.
  • [29:42] What Bili does to maintain her sanity as a business owner and entrepreneur.


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