A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Friday Aug 20, 2021
Friday Aug 20, 2021
Our team member Sanmeet is here with us to talk about CRO (Conversion Rate Optimization). Alongside him, we’ve seen a lot of interesting activity in this area through the thousands of tests we’ve run. There are differences and similarities between markets, which has been quite fascinating to see.
On this episode:
- Sanmeet’s previous education and business experience.
- When Sanmeet joined AdKings Agency and why.
- Why CRO has gained in popularity in the past few years.
- How Sanmeet describes CRO from his perspective.
- The best way to go about CRO if your website already gets good traffic.
- What types of data are being gathered for CRO?
- What CRO is actually about at the end of the day.
- Why finding a good analyst is crucial for value.
- What good marketing cannot overcome.
- Groups that will benefit from a better customer experience.
- Why the need for this kind of optimization will never disappear.
- Why continuous improvement through CRO is so important.
- What happens when you start a business without considering the user experience.
- The reason why most CRO suggestions for improvement are so basic.
- How CRO ensures your website stays up to date.
- One common misunderstanding about conversion rate optimization.
- What is involved with CRO behind the scenes?
- What needs to be in place before you invest in CRO.
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