“Built to Scale” eCommerce Show

Making the Most Out of Your Traffic: Conversion Rate Optimisation with Sanmeet Walia

August 20, 2021

Our team member Sanmeet is here with us to talk about CRO (Conversion Rate Optimization). Alongside him, we’ve seen a lot of interesting activity in this area through the thousands of tests we’ve run. There are differences and similarities between markets, which has been quite fascinating to see.

On this episode:

  • Sanmeet’s previous education and business experience.
  • When Sanmeet joined AdKings Agency and why.
  • Why CRO has gained in popularity in the past few years.
  • How Sanmeet describes CRO from his perspective.
  • The best way to go about CRO if your website already gets good traffic.
  • What types of data are being gathered for CRO?
  • What CRO is actually about at the end of the day.
  • Why finding a good analyst is crucial for value.
  • What good marketing cannot overcome.
  • Groups that will benefit from a better customer experience.
  • Why the need for this kind of optimization will never disappear.
  • Why continuous improvement through CRO is so important.
  • What happens when you start a business without considering the user experience.
  • The reason why most CRO suggestions for improvement are so basic.
  • How CRO ensures your website stays up to date.
  • One common misunderstanding about conversion rate optimization.
  • What is involved with CRO behind the scenes?
  • What needs to be in place before you invest in CRO.


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