Welcome to part 2 of what it takes to build a fast-growing eCommerce business in just one year. Businesses can undergo a substantial transformation in a year, and we have experienced this type of growth with our clients before. In one year of working with us, our client went from $0.5M to $26M. In this second part, we are focusing on how marketing and testing can influence scaling and growth.
On this episode:
- How unforeseeable circumstances like a pandemic can impact business growth.
- The benefits of experimenting with different marketing channels.
- The importance of patience in reaching breakthrough points.
- Why you should disregard Facebook ad tracking and what to use instead.
- How to apply your knowledge with rapid experimentation.
- The benefit of knowing your audience through ad testing.
- Utilizing both Facebook ads and Google ads in a cumulative effort.
- How will testing different website designs influence growth?
- Why you have to test in marketing and figure out what sticks.
- The role that email marketing plays in acquiring customers and increasing sales.
- Why you shouldn’t underestimate email marketing.
- Why shouldn’t you expect linear growth with your eCommerce business?
- When a drop in profit is acceptable.
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