Let’s welcome our guest Kyle Hunt to the show. Kyle is an American entrepreneur and investor with 8 years experience in starting, scaling, buying, and selling eCommerce companies. Currently, he is the CEO of Family Gifts Co, an 8-figure business with accelerated growth.
Listen in as we discuss how to grow and scale your eCommerce business, managing your business through periods of growth, and what investors are looking for in eCommerce businesses.
On this episode:
- [3:45] About Kyle and how he got into the eCommerce space.
- [5:44] Kyle’s biggest takeaways from his previous companies.
- [7:30] Getting out of your comfort zone to learn from failures.
- [8:25] How Family Gifts Co went from its beginnings to 8-figures.
- [11:40] The importance of understanding the psychology of your customer base.
- [14:00] Understanding CPMs and making money on the first sale.
- [15:10] What are the biggest challenges of running an 8-figure business?
- [16:00] Why you need to have the right people in the right places.
- [17:43] What was the biggest hiring pool Family Gifts Co had to do at once?
- [19:49] Lessons Kyle has learned in regard to hiring operations from the last year.
- [22:11] What does the onboarding process at Family Gifts Co look like?
- [24:57] The biggest challenges Kyle experienced on the backend while scaling.
- [30:40] What is the number-one thing holding back companies from scaling?
- [33:18] The most valuable learnings Kyle has taken away regarding advertising.
- [36:34] What Kyle likes and dislikes about different ad channels.
- [39:00] The importance of planning ahead instead of just looking at monthly outcomes.
- [43:54] How to balance your business and personal life.
- [49:23] What Kyle looks for as an investor.
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