“Built to Scale” eCommerce Show

Scaling Your eCom Brand Globally: Countries to Consider, How To Position Yourself & Localizing

June 7, 2021

If you are only selling in the US right now, you may want to think about scaling your business to other countries. A lot of considerations should be made first, including the best way to approach scaling in a different country. It’s not easy to understand other markets, but you’ll learn some tips that can help you in this episode.

On this episode:

  • Why you should consider scaling your eCommerce brand internationally.
  • How CPMs have changed in countries outside the US.
  • The most important thing to understand about scaling internationally.
  • Economic microshifts to expect in the near future.
  • Why you should expect the best but prepare for the worst.
  • Countries to consider when expanding internationally.
  • What to know about expanding into Europe specifically, and what you’ll need.
  • What markets have the most potential right now?
  • Why you should create a unique domain for each specific country.
  • The benefit of using localized versus non-localized ads.
  • The importance of not forgetting local payment providers.
  • Countries that have potential and problems to expand in their space.
  • What to do if your target audience is sensitive about price.


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