“Built to Scale” eCommerce Show

Story of How I Burned my First Successful eCom Business to the Ground in 2-Years

April 26, 2021

In this episode, I’m sharing a personal story about how I built my first successful eCom business. This business quickly became one of the biggest businesses in its category, but that all went away within two years. Let me explain the situation to you so that you can avoid anything like this happening to your own eCommerce business.

On this episode:

  • The value of the lessons I learned through this experience.
  • A little bit about my past experience in school and university.
  • What I had when I started my first business.
  • What the first eCommerce business that I started was.
  • Where I invested my time in this first business.
  • When I got my first sale and how it felt.
  • How long this business took to become one of the biggest in its category.
  • What happened when the business gained traction and started getting results?
  • The main lesson that I learned during this time.
  • Why I decided to start another business, and what happened with it.
  • The vicious cycle that kept my new business from growing.
  • What happened with the first business I started while my focus was elsewhere?
  • Why I finally understood the value of focus at AdKings.
  • Our goal at AdKings this year.
  • Where I see my place in AdKings in the future and why.
  • Why education in the eCommerce space is even more important.
  • The two key lessons to take away from this episode.
  • Tips on building a business that is resistant to trends.


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