“Built to Scale” eCommerce Show

Story of A Wolf & A Bear: How Not To Mess Up Your Business

June 14, 2021

Today we’re sharing an unfortunate story about one of our clients. This story is really about how the path to success is full of difficulty and hardships. Learn what one of our clients did during their hardship, what happened as a result, and what they should have done differently.

On this episode:

  • How one of our clients is facing hardships right now.
  • The first lesson this client encountered when they hit the first level of revenue.
  • The result when you don’t continue to introduce new products in your business.
  • What happened to their ROAS (return on ad spend).
  • The client’s reaction to this hardship and what happened to them as a result.
  • What happened to the business scale and ROAS afterwards?
  • The lesson the audience should take from this example.
  • Why it’s important to test instead of signing a long-term contract with an agency.
  • The number-one lesson you need to learn from businesses that are failing.
  • The kind of growth that happened last year in the eCommerce field.
  • What competitors in the eCommerce space are innovating right now?


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