A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Episodes
Wednesday Feb 24, 2021
Wednesday Feb 24, 2021
In this episode we’re getting into the 3X rule, and how to price your product for paid acquisition. We often get a lot of questions about pricing, so we want to give you some guidance on how to do this the right way. Some of our most successful clients have prices over 3X, and many have 85-90% profit margin. We’re going to be sharing some tips on pricing your products appropriately.
On this episode:
- The expected ROAS (return on ad spend) depending on product price.
- What advertising will cost versus your return.
- Deductions you will need to keep in mind when deciding on pricing.
- What profit margin do the most successful clients have?
- Understanding the difference between selling on Amazon versus elsewhere.
- The biggest challenges of selling on Amazon.
- How reviews can work to your advantage.
- Why it’s important to understand your competitors.
- Using quizzes, videos, A/B testing, and other tools.
- The challenges clients have moving from selling on Amazon to Facebook.
- Other common obstacles customers face selling outside of Amazon.
- Why you should consider lowering product cost.
- What challenges does pricing at 2X present?
- What to do with your resources if your profit margin is lower.
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➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
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