“Built to Scale” eCommerce Show

Failing To Meet Revenue Targets? Ignoring These 3 Areas Can Prevent Your eCom Business From Scaling

June 4, 2021

Why do some eCommerce brands start regressing three to nine months after finding stability? We’ve seen this time and time again with businesses - they’re fine for a few months after a scale up, and suddenly, the next month, they start to regress. Today we’ll talk about what is causing this to happen, how to avoid it, and what you can do to overcome it.

On this episode:

  • Why a regression can sometimes be part of the process.
  • What can you do to avoid regression?
  • The psychological reaction when you scale successfully.
  • Why you shouldn’t let the market evolve above you.
  • Why developing products should be a priority in your business.
  • The rate at which you should be introducing new products.
  • The process you should have in place when introducing a new product.
  • Three key areas of eCommerce growth.
  • The role that testing plays when introducing a new product.
  • The main thing you need to start doing now to keep your business from regressing.

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