A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania. Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding. Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world. Our world is intense, crazy, ever-changing, and challenging. This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing. We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out. And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth. Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse. Are you ready to click play? - Darius Kunca & Justin Gecevicius 👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Monday May 03, 2021
Monday May 03, 2021
While some people may see pre-launches as gimmicky, everyone should take a close look at this strategy and evaluate the possibilities this might open for their business. In this episode we’re discussing how to pre-launch, why you should, and then we’ll provide some additional tips on how to execute a pre-launch effectively.
On this episode:
- Why pre-launching is not just a gimmick.
- The client that changed how we thought about pre-launching.
- What we were expecting to work, and what worked even better with pre-sales.
- How pre-launching works and what makes people buy in.
- Expectations versus reality using pre-launching with a client.
- Using scarcity in pre-launching and other effective strategies.
- How pre-sales diminish risk in your business.
- How should you use pre-sales to support cash flow?
- Implementing different landing pages for cross-industry pre-launches.
- Details on an upcoming podcast about using the pre-launch strategy.
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