
The Art of Pre-Launch Marketing: Why You Should Be Pre-Launching Products & How To Do It
While some people may see pre-launches as gimmicky, everyone should take a close look at this strategy and evaluate the possibilities this might open for their business. In this episode we’re discussing how to pre-launch, why you should, and then we’ll provide some additional tips on how to execute a pre-launch effectively.
On this episode:
- Why pre-launching is not just a gimmick.
- The client that changed how we thought about pre-launching.
- What we were expecting to work, and what worked even better with pre-sales.
- How pre-launching works and what makes people buy in.
- Expectations versus reality using pre-launching with a client.
- Using scarcity in pre-launching and other effective strategies.
- How pre-sales diminish risk in your business.
- How should you use pre-sales to support cash flow?
- Implementing different landing pages for cross-industry pre-launches.
- Details on an upcoming podcast about using the pre-launch strategy.
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