“Built to Scale” eCommerce Show

The Art of Pre-Launch Marketing: Why You Should Be Pre-Launching Products & How To Do It

May 3, 2021

While some people may see pre-launches as gimmicky, everyone should take a close look at this strategy and evaluate the possibilities this might open for their business. In this episode we’re discussing how to pre-launch, why you should, and then we’ll provide some additional tips on how to execute a pre-launch effectively.

On this episode:

  • Why pre-launching is not just a gimmick.
  • The client that changed how we thought about pre-launching.
  • What we were expecting to work, and what worked even better with pre-sales.
  • How pre-launching works and what makes people buy in.
  • Expectations versus reality using pre-launching with a client.
  • Using scarcity in pre-launching and other effective strategies.
  • How pre-sales diminish risk in your business.
  • How should you use pre-sales to support cash flow?
  • Implementing different landing pages for cross-industry pre-launches.
  • Details on an upcoming podcast about using the pre-launch strategy.


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